We build and run proven MVA campaigns inside your firm's own ad account. Your pixel, your data, your asset. Backed by trained PI intake specialists who turn leads into signed retainers. Every optimization compounds for your firm, not a vendor's.
Pay-per-case vendors charge you $2,500–$5,000+ per signed case, forever. The pixel data, the audiences, the creative learnings? They keep all of it. The day you stop paying, you're back to zero.
No big sales pitch. We just show you how it's done. The real-deal results.
We deploy the exact campaign structures behind $10M+ of MVA-only ad spend directly inside your firm's ad account. You own the data, the audiences, and every optimization from day one.
Speed-to-lead decides who signs the case. Our personal injury intake specialists respond, qualify, and push for signature. Or we plug into and support your existing intake team.
Our platform tracks every lead from first click to signed retainer, integrates with the case management CRMs you already use, and shows you exactly what each signed case costs.
Ask us about any of these numbers on your demo and we'll walk you through the actual campaign data behind them.
"I'm surprised, blown away. We're only 2–3 weeks in and we're already seeing commercial vehicle and tractor-trailer cases coming through."
"The system is easy to use and our clients are happy. It just works the way they said it would."
"Consistent results at a cost per acquisition we're very comfortable with, right around $1,100 per case."
Real attorneys, on camera, talking about the cases and the cost per case.
A pay-per-case vendor and an owned campaign might cost the same in month one. By month twelve, they're not even in the same universe.
| Lead / Case Vendors | Typical Ad Agency | Well Rush | |
|---|---|---|---|
| Campaigns in YOUR ad account | ✕ | Sometimes | ✓ |
| You keep pixel data & audiences | ✕ | Sometimes | ✓ |
| MVA-exclusive focus | Varies | ✕ | ✓ |
| Trained PI intake included | Some | ✕ | ✓ |
| Cost per case improves over time | ✕ | Maybe | ✓ |
| Full spend transparency | ✕ | Sometimes | ✓ |
| Lead-to-retainer tracking app | ✕ | ✕ | ✓ |
Most firms see their first signed cases within the first 2–3 weeks of launch. One client reported commercial vehicle and tractor-trailer cases coming through in under a month. Exact timing depends on your market and budget. We'll give you a realistic projection on your demo.
No. If you have one, we train and support them with our proven MVA intake playbooks. If you don't, our personal injury intake specialists handle response, qualification, and signature push for you.
Vendors keep the ad account, pixel, and data, so you pay their markup on every case, forever. We build everything inside your ad account, so every dollar improves an asset your firm owns. Your cost per case can drop as the data compounds instead of staying fixed at vendor pricing.
Pricing depends on your market and case volume goals. Clients have reported all-in costs around $1,100 per signed case. On your demo we'll build a projection for your specific state and budget. No pressure, no big sales pitch.
Yes. Our case conversion app integrates with the popular legal case management systems, so leads and signed cases flow into the workflow your team already uses.
Leads generated from your ad account belong exclusively to your firm. They're never shared, resold, or recycled. Ask us about market availability for your state on the demo.
20 minutes. We'll show you the real campaign data behind our results, what your cost per signed case could look like, and exactly how the system would run inside your ad account.
